We are a strategic design consultancy.


We are constantly gaining knowledge and developing insights about new topics and emerging trends. We envision the future.

Smart Cities: Embedding Values into Tech

New technologies enable us to design at unprecedented speeds for the challenges that come with life in urban centers. But as we find new uses for these technologies, we are also embedding within them our values as a society – and that’s when it becomes apparent the magnitude of the choices that lie before us.This piece explores what it might mean to “implement” a Smart City, following on the heels of the discussion started at our January 2016 Evenings @ THE MEME panel event.

The Unsung Beauty of Mundanity

A reflection on design research, its goals, and its subjects. Understanding people doing the things that they do everyday isn’t easy. This kind of research isn’t an exact science; it takes a degree of finesse, empathy, and - yes - time. “Research isn’t just ‘talking to people.’ It’s much deeper than that. And when research is discounted as a casual kind of conversation and subsequently skimped on, the resulting design recommendations just aren’t as powerful.

EHRs and the Doctor-Patient Relationship

The doctor-patient relationship is arguably one of the most fundamental components of healthcare. It is the medium through which a significant amount of health information is exchanged, and an important checkpoint for almost every major legal or medical decision in healthcare.

EHRs and Contexts of Use

It's not a new concept. Most modern EHRs, descending from products designed for a desktop experience, are out of date in terms of mobile access. As phones, tablets, and other devices bring a desktop's display and processing beyond its stationary role, software systems are expected to follow along, providing a continuous experience across a variety of new contexts and platforms of access.

Designing for Multi-Modal IVI Systems

As the auto industry continues to work through the challenges of measuring, designing, and regulating the way attention (and distraction) function in the multi-modal vehicle cockpit, shared languages that bridge research and design are crucial to the creation of more efficient, engaging, and safer interactions with IVI systems.

Inclusive Thinking

Bringing together trends in digital technology with a reconfigured definition of (dis)ability will not produce a silver bullet for either realm, but a mutual change in perspective has the potential to open many new avenues for research and design.

The Future Kitchen

One of the most complex and interwoven spaces in the home, the kitchen simultaneously mediates the spheres of domestic politics, regimes of health, sensory experiences, culinary legacies, and social affairs.

The Connected Car

The connected car is likely to be a crucial testing ground, not only for the development of new mobile interaction models but for the experimental formulation of computer personalities.

Patient-Centric Healthcare UX

Empowering people to manage their behavior patterns can make a big difference in keeping a healthy life style. Under this premise, multiple services are using personal data visualization, community support through social networks, game mechanics and motivation strategies to promote healthier habits.

Virtual Museums

As smartphone applications and environmental displays become increasingly important channels for visitor interaction with artifacts and artworks, museums have an opportunity to challenge long-standing spatial and pedagogical paradigms.

Smart Product Collectives

In the near future, the mundane physical objects that surround us in our daily lives-from the drinking cup to the trash can, to the bathroom mirror-will no longer be silent, static, and isolated. Gathering, processing, and displaying data from arrays of cheap embedded sensors, these simple objects will be able to participate in larger collective networks that power new efficiencies and more sophisticated relationships with users.

The Future of Personal Banking

Customer behavior and developing technology will drive the future of banking to services that are enabled by an integrated multi-channel strategy -including the branch, and customized user experiences, supported by anytime access to real-time data exchange.

Between Agency and Control: Teens and Cell Phones

Cell phone usage in tweens is similar to that of adults, yet also radically different; further understanding of these behaviors and contexts can inform the design of user experiences fine-tuned to the particular challenges and desires of young users.

The Future of the Controller

Given the benefits of compatibility and broad utility that tend to drive physical interfaces into formal convergence, what business, design and technology strategies can be used to add value to diverse, physically-specific controllers and interfaces?


Rethinking Program in Retail Design

The growth of online shopping has in many ways redefined the role of a retail store in a company's business strategy. Freed from its once central function as a point of distribution, retail spaces, from fashion boutiques to big-box stores, have adopted hybrid, and in some cases entirely new programmatic typologies that reflect innovative techniques for value creation.

Design for Behavior Change

The revolution that has propelled the concept of behavior change and persuasive design into the recent limelight has less to do with new techniques and more to do with a shift in attitude. For the first time in decades, socially and environmentally conscious design is also widely perceived as good business practice. Fueled by a growing consensus on environmental and public health imperatives, corporations, governments, and designers are ...